Rolex supports top motorsport and demonstrates the passion behind high performance racing. Rolex's long-standing relationship with motor racing dates back to the 1930s, when the brand's pursuit of speed led it to work with the motorsport community to create new ideas that contribute to excellence and perpetuate the tradition of motorsport.
Rolex is the global partner and race timepiece of formula One Grand Prix. The partnership, which began in 2013, has repeatedly demonstrated Rolex's close association with racing history, speed and cutting-edge technology. Rolex's partnership with Formula One Grand Prix comes at a time of rapid change, when teams and drivers are using innovative and sustainable technology to bring racing fans the highest level of racing experience. |
Geneva, 5 December 2012 -- Rolex, the world's leading luxury watch manufacturer and a pioneer in sports event sponsorship, has announced that it will form an important partnership with Formula 1™ as its official timekeeper and watch brand from 2013. This partnership will once again strengthen Rolex's commitment to motorsport and to the highest standards of sport around the world.
Rolex's new partnership with top motorsport brings together the titans of both fields, both with a passion for achievement, precision and innovation in their respective fields. This partnership is part of Rolex's strategic decision to be more rigorous in the selection of sponsorships and continue to focus on supporting events that are representative and have a strong global impact.
Gian Riccardo Marini, Chief Executive officer of Rolex Worldwide, said: "This partnership is an exciting step for Rolex. The formula One Championship and Rolex partnership is a natural fit and, like all great partnerships, speaks for itself."
He added: "Within our respective fields, Rolex and Formula One represent a desire to take risks and push the boundaries of top technology and technology. These qualities have a strong appeal to the younger generation."
Rolex automatic winding mechanical watches, such as the Oyster Perpetual Cosmograph Daytona for racing drivers, are the fruits of cutting-edge innovation and traditional craftsmanship. All this is thanks to our engineers and watch artisans' passion for detail.
The Rolex is a symbol of the relentless pursuit of exceptional performance and exceptional reliability, both of which are on display in Formula One. Over the past 50 years, rolex and Formula One, two ambitious partners, have grown into leading brands in their respective fields and there are many great opportunities for us to share in the future.
There is no doubt that Rolex is the ideal partner for one of the world's premier sporting events, the Formula One Championship. "The exceptional quality of the Rolex brand, the exceptional quality of its watches and the brand's passion and long-term support for racing make Rolex an ideal partner for us. Formula one racing enthusiasts have long awaited this tie-up and are thrilled to see it finally materialise. Rolex's commitment to supporting sport is admirable. That's why Rolex watches and Formula One are a natural fit.
Rolex's new partnership with top motorsport brings together the titans of both fields, both with a passion for achievement, precision and innovation in their respective fields. This partnership is part of Rolex's strategic decision to be more rigorous in the selection of sponsorships and continue to focus on supporting events that are representative and have a strong global impact.
Gian Riccardo Marini, Chief Executive officer of Rolex Worldwide, said: "This partnership is an exciting step for Rolex. The formula One Championship and Rolex partnership is a natural fit and, like all great partnerships, speaks for itself."
He added: "Within our respective fields, Rolex and Formula One represent a desire to take risks and push the boundaries of top technology and technology. These qualities have a strong appeal to the younger generation."
Rolex automatic winding mechanical watches, such as the Oyster Perpetual Cosmograph Daytona for racing drivers, are the fruits of cutting-edge innovation and traditional craftsmanship. All this is thanks to our engineers and watch artisans' passion for detail.
The Rolex is a symbol of the relentless pursuit of exceptional performance and exceptional reliability, both of which are on display in Formula One. Over the past 50 years, rolex and Formula One, two ambitious partners, have grown into leading brands in their respective fields and there are many great opportunities for us to share in the future.
There is no doubt that Rolex is the ideal partner for one of the world's premier sporting events, the Formula One Championship. "The exceptional quality of the Rolex brand, the exceptional quality of its watches and the brand's passion and long-term support for racing make Rolex an ideal partner for us. Formula one racing enthusiasts have long awaited this tie-up and are thrilled to see it finally materialise. Rolex's commitment to supporting sport is admirable. That's why Rolex watches and Formula One are a natural fit.
For Rolex, the formula One partnership stems from the brand's long association with motorsport and speed. Like other sports and scientific and cultural partnerships, Rolex's partnership with Formula One brings together the titans of both fields, sharing a passion for precision and innovation.